{"id":11316,"date":"2024-01-11T17:41:06","date_gmt":"2024-01-12T01:41:06","guid":{"rendered":"https:\/\/www.emergeagency.com\/?p=11316"},"modified":"2024-01-11T22:14:36","modified_gmt":"2024-01-12T06:14:36","slug":"jason-knight-art-and-science-of-product-management","status":"publish","type":"post","link":"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/","title":{"rendered":"Jason Knight on the Art and Science of Product Management [Product Alignment Series]"},"content":{"rendered":"\n<p>What does it take to build a world-class product management team that drives business outcomes? In the second interview in the Product Alignment Series I welcome product leader Jason Knight, who shares hard-won insights from over 20 years leading product initiatives. <\/p>\n\n\n\n<p>He dives into the blend of empathy, communication savvy, and technical skills that the best product managers possess. Jason stresses that creating a healthy culture revolving around collaboration and shared purpose is crucial for product teams to thrive. He also advises product thinkers to relentlessly focus on delivering value to users, rather than getting distracted by internal metrics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Part 1 &#8211; The Art and Science of Product Management<\/h4>\n\n\n\n<p>Great product leadership demands versatility. Jason learned this firsthand, transitioning from engineering into product. This interview is a must watch for any product manager looking to up their game. In our conversation, Jason explains:<\/p>\n\n\n\n<ul>\n<li>Why technical expertise isn\u2019t enough for PMs<\/li>\n\n\n\n<li>How to get better at \u201cweak\u201d areas like marketing and sales<\/li>\n\n\n\n<li>Why speaking stakeholders\u2019 \u201clanguage\u201d solves more problems<\/li>\n\n\n\n<li>The books that rounded out his own skillset<\/li>\n<\/ul>\n\n\n\n<p>Product managers shouldn\u2019t stall at the limits of their functional talent. Watch Jason describe how to intentionally develop excellence across empathy, communication, business acumen and technical ability.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Art and Science of Product Management\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YF99cM1JVB0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Part 2 &#8211; Outcomes Over Outputs: Master The Product Management Mindset<\/h4>\n\n\n\n<p>Product teams get pulled between stakeholder demands for outputs and the need to drive real customer outcomes. How do you balance? I discussed this common struggle with Jason. He argues that while output metrics are easier to measure, product thinkers must frame everything around actual outcomes and business impact.<\/p>\n\n\n\n<p>In our talk, Jason explains:<\/p>\n\n\n\n<ul>\n<li>Why outputs like features shipped can mistakenly be seen as real outcomes<\/li>\n\n\n\n<li>How to reframe outcomes in business terms stakeholders understand<\/li>\n\n\n\n<li>Why winning the argument with product theory rarely persuades non-product thinkers<\/li>\n\n\n\n<li>How focusing on problems teams have already acknowledged can be more convincing<\/li>\n\n\n\n<li>Why making product managers \u201cbusiness partners\u201d is critical to realizing their value<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s not easy, but nudging cultures from outputs to outcomes is key. Listen to Jason on starting small but staying focused on the customer and business results.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Outcomes Over Outputs - Master The Product Management Mindset\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PJ7M8aoQnpw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Part 3 &#8211; Secrets of High-Performing Product Cultures<\/h4>\n\n\n\n<p>What makes a high-performing product culture? Open communication and shared purpose. Don\u2019t miss this part of the conversation with Jason about the ingredients for developing a flourishing cross-functional product culture. In our talk, Jason spotlights:<\/p>\n\n\n\n<ul>\n<li>Why strong relationships across teams like Sales sets teams up for success<\/li>\n\n\n\n<li>The importance of open, blameless communication<\/li>\n\n\n\n<li>Collaborating with empathy to understand different perspectives<\/li>\n\n\n\n<li>Fostering a &#8220;we&#8217;re all in this together&#8221; mindset<\/li>\n\n\n\n<li>Bringing disciplines together around shared goals<\/li>\n<\/ul>\n\n\n\n<p>Watch Jason explain why mutual understanding, not just great execution, helps product teams thrive together.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Secrets of High-Performing Product Cultures\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mzXSuC3di3I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to build a world-class product management team that drives business outcomes? In the second interview in the Product Alignment Series I welcome product leader Jason Knight, who shares hard-won insights from over 20 years leading product initiatives. He dives into the blend of empathy, communication savvy, and technical skills that the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":11318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9,27],"tags":[],"message_area_of_focus":[33],"buy_cycle":[37],"target_audience":[40],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art and Science of Product Management<\/title>\n<meta name=\"description\" content=\"Creating world-class product teams: Lessons on communication, collaboration, and relentless focus on driving customer value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art and Science of Product Management\" \/>\n<meta property=\"og:description\" content=\"Creating world-class product teams: Lessons on communication, collaboration, and relentless focus on driving customer value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/\" \/>\n<meta property=\"og:site_name\" content=\"EMERGE | UX Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-12T01:41:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-12T06:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2024\/01\/Article-Cover-Product-Alignment-YouTube-Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2161\" \/>\n\t<meta property=\"og:image:height\" content=\"826\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jonathon Hensley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EmergeInteract\" \/>\n<meta name=\"twitter:site\" content=\"@EmergeInteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathon Hensley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/\",\"url\":\"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/\",\"name\":\"The Art and Science of Product Management\",\"isPartOf\":{\"@id\":\"https:\/\/www.emergeagency.com\/#website\"},\"datePublished\":\"2024-01-12T01:41:06+00:00\",\"dateModified\":\"2024-01-12T06:14:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.emergeagency.com\/#\/schema\/person\/f7b2a2674b7ff8beb49410a06d7b3fa1\"},\"description\":\"Creating world-class product teams: Lessons on communication, collaboration, and relentless focus on driving customer value.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emergeagency.com\/insights\/detail\/jason-knight-art-and-science-of-product-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.emergeagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jason Knight on the Art and Science of Product Management [Product Alignment Series]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emergeagency.com\/#website\",\"url\":\"https:\/\/www.emergeagency.com\/\",\"name\":\"EMERGE | UX Agency\",\"description\":\"EMERGE is a UX design agency in Portland, OR. 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