{"id":4950,"date":"2021-07-28T15:19:00","date_gmt":"2021-07-28T23:19:00","guid":{"rendered":"https:\/\/www.emergeinteractive.com\/?p=4950"},"modified":"2024-03-29T08:01:02","modified_gmt":"2024-03-29T16:01:02","slug":"enterprise-mobile-app-strategy-progressive-web-native","status":"publish","type":"post","link":"https:\/\/www.emergeagency.com\/insights\/detail\/enterprise-mobile-app-strategy-progressive-web-native\/","title":{"rendered":"Progressive Web Apps vs. Native Apps: Determining the mobile strategy that&#8217;s right for you"},"content":{"rendered":"\n<p>A product owner launching an enterprise application has a multitude of device platforms to consider. There are native phone apps for iOS and Android, a responsive web application, and potentially even Mac, Windows, and Linux desktop applications. This increases the level of effort to build and support so many applications, which can be cost prohibitive to businesses. One common workaround is to prioritize certain device platforms (such as iOS over Android), which can lead to user experience fragmentation. Fortunately, a new tool has been added to the digital product toolbelt that promises to help with enterprise mobile app strategy: Progressive Web Applications (PWAs).<\/p>\n\n\n\n<p>Rich web applications (powered by React, Angular, and other JS frameworks) have become the norm on the web over the last few years. As they become more powerful, the differences in functionality and quality of UX between those web applications and native mobile apps are shrinking. Take Twitter for example: browsing their website on a mobile device looks and feels very similar to the experience on their mobile app. This is where the progressive web application (PWA) standards close the gap, allowing web applications to appear to the end-user like a native mobile app.<\/p>\n\n\n\n<p>The key features of PWAs today are:<\/p>\n\n\n\n<ul>\n<li>Can be installed on the&nbsp;home screen with an&nbsp;app icon<\/li>\n\n\n\n<li>Run full screen without browser chrome<\/li>\n\n\n\n<li>Fast load time<\/li>\n\n\n\n<li>Local files and storage<\/li>\n\n\n\n<li>Offline usage<\/li>\n\n\n\n<li>App switching works just like native apps<\/li>\n\n\n\n<li>Push notifications (not available on iOS)<\/li>\n\n\n\n<li>Background sync (only available in Chrome)<\/li>\n\n\n\n<li>API access (camera, geolocation, audio, video, etc)<\/li>\n\n\n\n<li>Can be deployed to Google Play store and Microsoft Store for Windows 10 (not available on iOS)<\/li>\n<\/ul>\n\n\n\n<p>A well-executed progressive web app will seamlessly make the shift from appearing as a website to appearing as a mobile app. Users most likely wouldn\u2019t even know that they are using a PWA instead of a native iOS or Android app.<\/p>\n\n\n\n<p>To get an idea of how well PWAs can be implemented today, I recommend checking out the following examples and installing them on your mobile device or desktop:<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/\" target=\"_blank\">Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.pinterest.com\/\" rel=\"noreferrer noopener nofollow\">Pinterest<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.trivago.com\/\" target=\"_blank\">Trivago<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"370\" height=\"662\" src=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/add_to_homescreen_small.gif\" alt=\"Steps to add a PWA to your homescreen on iOS\" class=\"wp-image-4953\" style=\"width:185px;height:331px\"\/><figcaption class=\"wp-element-caption\">iOS\/Safari steps to add a PWA to the homescreen<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"500\" height=\"1000\" src=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-android.jpg\" alt=\"\" class=\"wp-image-4954\" style=\"width:250px;height:500px\" srcset=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-android.jpg 500w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-android-150x300.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Android\/Chrome link to add a PWA to the homescreen<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1501\" height=\"645\" src=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-desktop.jpg\" alt=\"\" class=\"wp-image-4965\" srcset=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-desktop.jpg 1501w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-desktop-300x129.jpg 300w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-desktop-768x330.jpg 768w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-desktop-1024x440.jpg 1024w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-desktop-500x215.jpg 500w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-install-desktop-1200x516.jpg 1200w\" sizes=\"(max-width: 1501px) 100vw, 1501px\" \/><figcaption class=\"wp-element-caption\">Chrome link to install a PWA on a desktop<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1500\" height=\"1046\" src=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-trivago-desktop.png\" alt=\"PWA desktop app example\" class=\"wp-image-4959\" srcset=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-trivago-desktop.png 1500w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-trivago-desktop-300x209.png 300w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-trivago-desktop-768x536.png 768w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-trivago-desktop-1024x714.png 1024w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-trivago-desktop-500x349.png 500w, https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/08\/pwa-trivago-desktop-1200x837.png 1200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption class=\"wp-element-caption\">Trivago PWA desktop app running on MacOS<\/figcaption><\/figure>\n\n\n\n<div class=\"contentupgrade-wrapper contentupgrade_5324_c69059fdb2bbd4ff7aabae8ca49d291d\" id=\"contentupgrade_1\" data-contentupgradeid=\"5324\" data-contentupgradeuid=\"contentupgrade_5324_c69059fdb2bbd4ff7aabae8ca49d291d\"><\/div><script type=\"text\/javascript\">(function (NfContentUpgradeLoader, $) {loadContentUpgrade('contentupgrade_1', 'Progressive Web Apps vs. Native Apps: Determining the mobile strategy that&#8217;s right for you', 4950, 5324, 'contentupgrade_5324_c69059fdb2bbd4ff7aabae8ca49d291d', '', '', '');}(window.NfContentUpgradeLoader = window.NfContentUpgradeLoader || {}, jQuery));<\/script>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Enterprise Mobile App Strategy: The state of PWAs in 2021<\/h4>\n\n\n\n<p>When observing Google\u2019s efforts to enable PWAs, it appears that they support PWAs becoming a standard for mobile applications. Their Chrome team is leading the charge, adding new PWA features in virtually every Chrome release.&nbsp;<\/p>\n\n\n\n<p>Unfortunately, Apple is not as supportive of PWAs in public. They haven\u2019t been assigning as many resources to the implementation of the standards that make up PWAs as other companies. One could argue that this likely is to protect its iOS App Store business. PWAs present a threat to Apple\u2019s App Store revenue, which has added up to&nbsp;<a href=\"https:\/\/www.businessinsider.com\/app-store-apple-40-billion-dollars-revenue-ten-years-charts-2018-7\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\">over $40 billion since the App Store launched 10 years ago<\/a>. PWAs aren\u2019t subject to Apple\u2019s app approval and revenue-sharing model, circumventing their walled garden. Google faces a similar threat to their Play Store revenue, yet have allowed their teams to pursue PWA support more rapidly. Largely due to the lack of support by Apple, PWAs have only slowly been hitting the mainstream. Most smartphone users are unaware of PWAs, relying entirely on native apps for their daily needs.<\/p>\n\n\n\n<p>Since 2017, Apple has slowly been adding PWA support to iOS, but they remain the bottleneck in PWA adoption. The good news is that as of iOS 12.2, which was released in March 2019, Apple has finally raised their support to a level that makes basic PWA applications functional on their devices. And with iOS 13, released in the fall of 2019, several more limitations in their PWA support have been addressed. Given these developments from Apple\u2019s side, PWAs are becoming viable replacement options for both Android&nbsp;<strong>and<\/strong>&nbsp;iOS native apps.<\/p>\n\n\n\n<p>If you are considering a PWA for your enterprise mobile app, you\u2019ll need to evaluate if any of the following iOS PWA limitations will restrict the functionality of your app. As of iOS 14, PWAs on iOS are still not able to do the following:<\/p>\n\n\n\n<ul>\n<li>Push notifications<\/li>\n\n\n\n<li>Background syncing<\/li>\n\n\n\n<li>Open web links in-app (link capture)<\/li>\n\n\n\n<li>Deploy to the app store<\/li>\n\n\n\n<li>Ability to show install prompts and install confirmations (appinstalled and beforeinstallprompt events)<\/li>\n<\/ul>\n\n\n\n<p>The current list is based on iOS 14 and we will update it as new iOS versions are released so you can plan for 2021 and beyond.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Key benefits of Progressive Web Apps vs Native Apps<\/h4>\n\n\n\n<p><strong>PWAs work across device platforms (desktop\/mobile, iOS\/Android, Windows\/MacOS\/Linux), anywhere there is a browser<\/strong><\/p>\n\n\n\n<p>Building a single PWA can replace the following applications, which traditionally would have required separate codebases:<\/p>\n\n\n\n<ul>\n<li>Web Application<\/li>\n\n\n\n<li>iOS App<\/li>\n\n\n\n<li>Android App<\/li>\n\n\n\n<li>MacOS Application<\/li>\n\n\n\n<li>Windows Application<\/li>\n\n\n\n<li>Linux Application<\/li>\n<\/ul>\n\n\n\n<p>In this scenario, using the PWA standards would mean that only the web application would need to be built and maintained. The upfront and ongoing development cost could be reduced by as much as 80% compared to the traditional native application approach, if the number of codebases goes from five to one. Even if you are using wrappers such as Electron or Cordova, time can be saved by removing the wrapper deployments from the development workflow.<\/p>\n\n\n\n<p><strong>Standardized user experience across all mobile device platforms<\/strong><\/p>\n\n\n\n<p>Many product owners struggle with delivering the same mobile user experience on multiple device platforms. This is often the result of different teams working on an Android application vs. an iOS application. Using a single PWA would lead to both UX and feature parity.<\/p>\n\n\n\n<p><strong>Cuts out the app store<\/strong><\/p>\n\n\n\n<p>PWAs are not restricted by the iOS App Store and Google Play Store revenue splits. They lend themselves well to subscription-based applications that don\u2019t require an upfront purchase to install the application. PWAs also provide immunity to the app stores\u2019 sometimes arbitrary app approval policies.<\/p>\n\n\n\n<p><strong>Can be found and crawled by regular search engines<\/strong><\/p>\n\n\n\n<p>Many apps contain content that could be indexed by search engines, but is unfortunately hidden inside of the app ecosystem that can\u2019t be crawled. Since PWAs run as websites behind the scenes, Google and other search engines can crawl and index any public content in your app. This can improve the visibility of your app and attract new users that may subsequently be prompted to install the app once they click through from Google.<\/p>\n\n\n\n<p><strong>No risk of removal from app stores<\/strong><\/p>\n\n\n\n<p>One of the biggest business risks for app-based businesses is that Apple or Google can revoke your certificate, which disables your app instantly. This happened to Facebook earlier this year, when Apple revoked their app certificate, crippling internal business operations for days until Apple reinstated its certificate. Running a PWA is independent of Apple\u2019s or Google\u2019s certificate system and therefore outside of their reach.<\/p>\n\n\n\n<p><strong>Use significantly less storage<\/strong><\/p>\n\n\n\n<p>Native apps have become massive consumers of on-device storage. It\u2019s not uncommon to see apps that use more than 100MB of storage on a phone when they are first installed. PWAs are developed for the web, so they are more lightweight than native apps. For example, the Twitter native app uses 86.1MB, as opposed to 0.19MB for the PWA. The Pinterest native app uses 103MB, compared to 0.18MB for the PWA. This is because PWAs leverage the device\u2019s browser for much of the behind-the-scenes functionality, as opposed to needing to build it all into the app executable.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><br>Downsides of Progressive Web Apps compared to native apps<\/h4>\n\n\n\n<p><strong>Lack of user awareness<\/strong><\/p>\n\n\n\n<p>Everyone knows how to find an app on their respective app store and install it. Very few people know how to install a PWA from their browser\u2019s menu though. Google fortunately now allows deploying PWAs into the Google Play Store, although they haven\u2019t published any official documentation to support this yet. iOS users will likely be living in the dark for a while though.<\/p>\n\n\n\n<p><strong>No iOS app store presence, promotion or discovery<\/strong><\/p>\n\n\n\n<p>The iOS App Store has become a popular search engine in its own accord; users know to come here to look for brands and their apps. The store also offers promotion options and ways for users to discover apps they weren\u2019t actively looking for. Placing a web application into a webview wrapper, such as Cordova, and launching it to the App Store still remains an option though.<\/p>\n\n\n\n<p><strong>Enterprise deployment options limited<\/strong><\/p>\n\n\n\n<p>Many enterprises use <a href=\"https:\/\/scalefusion.com\/mobile-device-management\" target=\"_blank\" rel=\"noreferrer noopener\">mobile device management (MDM) software<\/a> to automatically deploy their internal applications to their employees\u2019 phones. Google and Apple both support PWAs in their own enterprise deployment tools (<a aria-label=\"Google Play EMM (opens in a new tab)\" href=\"https:\/\/developers.google.com\/android\/work\/play\/emm-api\/web-apps\" target=\"_blank\" rel=\"noreferrer noopener\">Google Play EMM<\/a> and Apple Configurator), but third party MDM support for PWAs is lagging behind.<\/p>\n\n\n\n<p><strong>Some hardware integrations missing, such as phone\/SMS, bluetooth, fingerprint, contacts, calendar, system settings<\/strong><\/p>\n\n\n\n<p>Mark <a href=\"https:\/\/macpaw.com\/how-to\/fix-bluetooth-not-available-problem\" target=\"_blank\" rel=\"noreferrer noopener\">the issue<\/a> as \u201cunder development\u201d. Fortunately, the standards to support some of the lower-level hardware integrations are already implemented in Chrome, such as the&nbsp;<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/w3c.github.io\/webauthn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Web Authentication API<\/a>&nbsp;and the&nbsp;<a aria-label=\" (opens in a new tab)\" href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/API\/Web_Bluetooth_API\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Web Bluetooth API<\/a>. It will be a while before these standards are supported across all browsers and devices.<\/p>\n\n\n\n<p><strong>Standards surrounding PWAs are still evolving<\/strong><\/p>\n\n\n\n<p>Since the standards that make up PWAs are still evolving and browser\/device support is changing (typically for the better), product owners need to be ready to make adjustments to their apps on short notice. When supporting a native iOS or Android app, product managers will usually have a few months\u2019 notice to test their app on a new operating system version before it is released. This becomes exponentially harder though if an application has to support multiple browsers across multiple device platforms. A recent culprit has been Apple, which actually has introduced new bugs into their PWA support with new iOS version releases.<\/p>\n\n\n\n<div class=\"contentupgrade-wrapper contentupgrade_5324_4c6049709bae679ec08f828f9fc0bc81\" id=\"contentupgrade_2\" data-contentupgradeid=\"5324\" data-contentupgradeuid=\"contentupgrade_5324_4c6049709bae679ec08f828f9fc0bc81\"><\/div><script type=\"text\/javascript\">(function (NfContentUpgradeLoader, $) {loadContentUpgrade('contentupgrade_2', 'Progressive Web Apps vs. Native Apps: Determining the mobile strategy that&#8217;s right for you', 4950, 5324, 'contentupgrade_5324_4c6049709bae679ec08f828f9fc0bc81', '', '', '');}(window.NfContentUpgradeLoader = window.NfContentUpgradeLoader || {}, jQuery));<\/script>\n\n\n\n<h4 class=\"wp-block-heading\"><br>The future of Progressive Web Apps<\/h4>\n\n\n\n<p>While Apple remains close-lipped about their future plans for additional PWA support, we know that PWAs are here to stay. Chrome keeps pushing the envelope on what PWAs are capable of doing and consider it a key functionality of their web platform. Firefox and Microsoft, while lagging a bit, are also making progress with their support of the standards that make up PWAs. At this point going the PWA route as opposed to building native apps still requires careful evaluation, but we see this balance continually shifting towards PWAs over time.<\/p>\n\n\n\n<p>If you want to stay on the cutting edge of PWA developments we recommend following&nbsp;<a rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/twitter.com\/firt\" target=\"_blank\">Maximiliano Firtman<\/a>, who is one of the leading PWA proponents and has been doing a fantastic job covering Apple\u2019s PWA support. He also provides a&nbsp;<a rel=\"noreferrer noopener nofollow\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.pluralsight.com\/courses\/progressive-web-apps-big-picture\" target=\"_blank\">PWA online course<\/a>&nbsp;that walks through many of the topics in this post in more detail. Google also keeps their&nbsp;<a href=\"https:\/\/web.dev\/progressive-web-apps\/\" data-type=\"URL\" data-id=\"https:\/\/web.dev\/progressive-web-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">PWA developer site<\/a>&nbsp;up-to-date. If you are working on your digital product strategy, also check out our post on&nbsp;<a href=\"https:\/\/www.emergeagency.com\/insights\/detail\/product-platform-strategy-app-scale\/\">how to build a digital product platform for scale<\/a>.<\/p>\n\n\n\n<p>[Update 7\/28\/2021: Updated links to external resources]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A product owner launching an enterprise application has a multitude of device platforms to consider. There are native phone apps for iOS and Android, a responsive web application, and potentially even Mac, Windows, and Linux desktop applications. This increases the level of effort to build and support so many applications, which can be cost prohibitive [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":3910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,31,28],"tags":[],"message_area_of_focus":[35],"buy_cycle":[37],"target_audience":[40],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Progressive Web App vs Native App: Enterprise Mobile App Strategy<\/title>\n<meta name=\"description\" content=\"When developing your enterprise mobile app strategy you must weight the pros and cons of progressive web apps vs native apps. 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