{"id":851,"date":"2017-03-21T00:00:00","date_gmt":"2017-03-21T00:00:00","guid":{"rendered":"http:\/\/www.emergeinteractive.com\/the-art-of-iteration\/"},"modified":"2021-05-07T08:34:25","modified_gmt":"2021-05-07T16:34:25","slug":"the-art-of-iteration","status":"publish","type":"post","link":"https:\/\/www.emergeagency.com\/insights\/detail\/the-art-of-iteration\/","title":{"rendered":"The Art of Iteration"},"content":{"rendered":"

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Assumptions surround us, all the time. The speed at which most of us move throughout our days, and the way we process things, makes it easy to understand why. Do we really have time for one more thing to think about?<\/p>\n

We juggle calendars and to-do lists chock full of activity and meetings, due dates, reminders, and more\u2014and all of these smaller things build upon one another, weighing workdays down and leaving little time for much else. All of this frenetic activity might make most days feel like a giant game of whack-a-mole, but we have more power to influence change than we think. All it requires is a single step backwards\u2014the first step in thinking\u00a0proactively, rather than reactively<\/em>.<\/p>\n

Let\u2019s take a moment to dissect what making an assumption means. Simply put, an assumption is, \u201ca thing that is accepted as true or as certain to happen, without proof.<\/em>\u201d Given this definition, it\u2019s easy to see how making assumptions can lead to problematic circumstances and situations; however, it\u2019s not always as black and white as this may seem. What if a co-worker appears to be having a bad day? They might really appreciate someone asking, \u201cAre you ok?<\/em>\u201d In this light, making an assumption could be a very positive thing.<\/p>\n

By pausing to analyze what an assumption means, however, we\u2019re proving our point of proactivity. Not every situation is the same, and individual perception is just one side of the story. It\u2019s also having empathy for how others might experience things. This kind of thinking fuels a process we like to call the art of iteration<\/strong>\u2014ideating, testing, and refining ideas we have with others. These are ideas that we may have assumed were perfect or too good to fail.<\/p>\n

At Emerge Interactive, we employ this process to tackle assumptions head on and work through a diverse set of challenges that users face through a robust toolkit of stakeholder interviews, rapid prototyping, user testing, and more. We don’t assume to know everything, or anything \u2014 until it is proven through our research. It’s this simple ethos that enables us to learn, grow, and evolve each digital experience we create.<\/p>\n

In the spirit of broadening our skills and learning from the community \u2014 the creative team at Emerge embarked on a month-long four class offering by +Acumen and Ideo.org, entitled Design Kit: The Course for Human-Centered Design<\/em><\/a>. At the same time, we also read Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days<\/a> by Jake Knapp, John Zeratsky & Braden Kowitz of Google Ventures. Human-Centered Design is not a new topic, but every organization has a different process surrounding it. If you\u2019ve ever used Google Hangouts, you know of the work Google Ventures has produced. It was rapidly developed in a short period of time by embracing quick prototyping and user testing.<\/p>\n

\"Human<\/p>\n

Through four working sessions, the creative team at Emerge iteratively prototyped and tested a mobile application concept built around reducing food waste and sharing food resources, to see how real-life users would react to both the concept and overall app.<\/em><\/p>\n

The key to both the course and reading was a common underlying component\u2014abandoning all preconceptions and embracing a hands-on and collaborative approach to problem-solving. Knowing you\u2019re probably going to fail a few times along the way is part of it too. By understanding that we\u2019re all inherently human (after all, to err is human<\/em>), we can take a more empathetic approach and apply it to the aforementioned core creative process Emerge, in particular, employs. Here are a few things we learned and how we\u2019re applying it to our own evolving process:<\/p>\n

\"Diagram<\/p>\n

Ideation:<\/h3>\n

\u00bb Small groups of seven or fewer individuals keep ideation sessions focused, yet flexible.<\/p>\n