{"id":921,"date":"2014-03-04T00:00:00","date_gmt":"2014-03-04T00:00:00","guid":{"rendered":"http:\/\/www.emergeinteractive.com\/the-3-cs-of-greenbiz-forum-2014\/"},"modified":"2019-05-08T23:51:28","modified_gmt":"2019-05-08T23:51:28","slug":"the-3-cs-of-greenbiz-forum-2014","status":"publish","type":"post","link":"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/","title":{"rendered":"The 3 C&#8217;s of GreenBiz Forum 2014"},"content":{"rendered":"<p class=\"subtitle tx-a\">\n<p>In the middle of a dreary and cold February, I attended GreenBiz Forum \u201814 in beautiful Scottsdale, AZ. While it was nice to be in 84 degree weather, it was even nicer to be in the company of so many passionate and hard-working agents of change. As usual, the GreenBiz team put on a stellar event that convened leaders in sustainability and corporate citizenship.<\/p>\n<p>For those who were unable to attend this year, here are my thoughts on the big themes that resonated for me. If you were in attendance, please share your comments as well!<\/p>\n<p>The Three C\u2019s of GreenBiz Forum 2014 (according to me)<\/p>\n<p>COURAGE. &nbsp;This is definitely a theme we at Emerge Sustainability (<a href=\"https:\/\/twitter.com\/CorpCourage\" target=\"_blank\" rel=\"noopener noreferrer\">@CorpCourage<\/a>) recognize and promote weekly, and courage in business permeated the conference conversations throughout the week. Neil Hawkins (<a href=\"https:\/\/twitter.com\/neilchawkins\" target=\"_blank\" rel=\"noopener noreferrer\">@neilchawkins<\/a>) shared that courageous collaborations require corporations to partner with each other and with key stakeholders in business to share knowledge and leverage their respective strengths to solve problems. &nbsp;<\/p>\n<p>CALIBRATE. &nbsp;While this may sound like the oft-used word \u201ccollaborate,\u201d I prefer to highlight \u201ccalibrate\u201d because to collaborate seems a given in today\u2019s business environment. We can\u2019t do things alone. But, it is important to plan or devise a strategy or an approach for our organizations. This was made especially clear in the pre-conference tutorial presented by Dave Stangis (<a href=\"https:\/\/twitter.com\/DaveStangis\" target=\"_blank\" rel=\"noopener noreferrer\">@davestangis<\/a>) of Campbell Soup Company. His strategy and goal setting is carefully devised to include leadership, stakeholders, and peers and calibrated to fit Campbell. A one size fits all approach is rarely the answer in sustainability initiatives.<\/p>\n<p>CELEBRATE. &nbsp;There is a lot of work to be done saving the planet. Most everyone I interact with in this space and\/or at GreenBiz wears many hats and there never seems to be enough time in the day to get things done. However, it is important to pause from time to time to celebrate the good work we are doing \u2013 individually and collectively. This is definitely the case regarding sustainability initiatives. We often don\u2019t see the fruits of labor immediately. So, pat yourself on the back. Thank a teammate. Celebrate the small wins. Praise others \u2013 even &nbsp;your competition. &nbsp;Remember, we\u2019re all in this together.<\/p>\n<p>I\u2019m excited to continue these conversations at other great conferences this year, while already looking forward to <a href=\"http:\/\/www.greenbiz.com\/events\" target=\"_blank\" rel=\"noopener noreferrer\">GreenBiz Forum 2015<\/a>.<\/p>\n<div id=\"disqus_wrapper\">\n<div id=\"disqus_thread\"><\/div>\n<p><noscript>Please enable JavaScript to view the <a href=\"http:\/\/disqus.com\/?ref_noscript\">comments powered by Disqus.<\/a><\/noscript><a href=\"http:\/\/disqus.com\" class=\"dsq-brlink\">comments powered by <span class=\"logo-disqus\">Disqus<\/span><\/a><script>if((window.location.href.indexOf(\"erik\") != -1) || (window.location.href.indexOf(\"lvh.me\") != -1) || (window.location.href.indexOf(\"empirestaging\") != -1) || (window.location.href.indexOf(\"emergebeta\") != -1)){ var disqus_shortname = 'emerge2013erik'; }else{var disqus_shortname = 'emergeinteractiveproduction'}var disqus_config = function () {this.page.identifier = 1729;};(function() {var dsq = document.createElement('script'); dsq.type = 'text\/javascript'; dsq.async = true;dsq.src = '\/\/' + disqus_shortname + '.disqus.com\/embed.js';(document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq);})();<\/script><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the middle of a dreary and cold February, I attended GreenBiz Forum \u201814 in beautiful Scottsdale, AZ. While it was nice to be in 84 degree weather, it was even nicer to be in the company of so many passionate and hard-working agents of change. As usual, the GreenBiz team put on a stellar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"message_area_of_focus":[],"buy_cycle":[],"target_audience":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 3 C&#039;s of GreenBiz Forum 2014<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 C&#039;s of GreenBiz Forum 2014\" \/>\n<meta property=\"og:description\" content=\"In the middle of a dreary and cold February, I attended GreenBiz Forum \u201814 in beautiful Scottsdale, AZ. While it was nice to be in 84 degree weather, it was even nicer to be in the company of so many passionate and hard-working agents of change. As usual, the GreenBiz team put on a stellar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"EMERGE | UX Agency\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-08T23:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/03\/generic-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emerge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EmergeInteract\" \/>\n<meta name=\"twitter:site\" content=\"@EmergeInteract\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emerge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/\",\"url\":\"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/\",\"name\":\"The 3 C's of GreenBiz Forum 2014\",\"isPartOf\":{\"@id\":\"https:\/\/www.emergeagency.com\/#website\"},\"datePublished\":\"2014-03-04T00:00:00+00:00\",\"dateModified\":\"2019-05-08T23:51:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.emergeagency.com\/#\/schema\/person\/f62fc7e4ff555922239bd0e19794c2c1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.emergeagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 3 C&#8217;s of GreenBiz Forum 2014\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emergeagency.com\/#website\",\"url\":\"https:\/\/www.emergeagency.com\/\",\"name\":\"EMERGE | UX Agency\",\"description\":\"EMERGE is a UX design agency in Portland, OR. We help product and marketing leaders in healthcare, manufacturing, and tech drive revenue and improve outcomes through digital products that increase customer engagement and retention. Our specialties are in UX\/UI Design, product strategy, and full-stack development.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emergeagency.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emergeagency.com\/#\/schema\/person\/f62fc7e4ff555922239bd0e19794c2c1\",\"name\":\"Emerge\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emergeagency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/01\/Ei_logo-1-96x96.jpg\",\"contentUrl\":\"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/01\/Ei_logo-1-96x96.jpg\",\"caption\":\"Emerge\"},\"url\":\"https:\/\/www.emergeagency.com\/author\/emerge\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 3 C's of GreenBiz Forum 2014","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/","og_locale":"en_US","og_type":"article","og_title":"The 3 C's of GreenBiz Forum 2014","og_description":"In the middle of a dreary and cold February, I attended GreenBiz Forum \u201814 in beautiful Scottsdale, AZ. While it was nice to be in 84 degree weather, it was even nicer to be in the company of so many passionate and hard-working agents of change. As usual, the GreenBiz team put on a stellar [&hellip;]","og_url":"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/","og_site_name":"EMERGE | UX Agency","article_published_time":"2014-03-04T00:00:00+00:00","article_modified_time":"2019-05-08T23:51:28+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/03\/generic-header.png","type":"image\/png"}],"author":"Emerge","twitter_card":"summary_large_image","twitter_creator":"@EmergeInteract","twitter_site":"@EmergeInteract","twitter_misc":{"Written by":"Emerge","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/","url":"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/","name":"The 3 C's of GreenBiz Forum 2014","isPartOf":{"@id":"https:\/\/www.emergeagency.com\/#website"},"datePublished":"2014-03-04T00:00:00+00:00","dateModified":"2019-05-08T23:51:28+00:00","author":{"@id":"https:\/\/www.emergeagency.com\/#\/schema\/person\/f62fc7e4ff555922239bd0e19794c2c1"},"breadcrumb":{"@id":"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.emergeagency.com\/insights\/detail\/the-3-cs-of-greenbiz-forum-2014\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.emergeagency.com\/"},{"@type":"ListItem","position":2,"name":"The 3 C&#8217;s of GreenBiz Forum 2014"}]},{"@type":"WebSite","@id":"https:\/\/www.emergeagency.com\/#website","url":"https:\/\/www.emergeagency.com\/","name":"EMERGE | UX Agency","description":"EMERGE is a UX design agency in Portland, OR. We help product and marketing leaders in healthcare, manufacturing, and tech drive revenue and improve outcomes through digital products that increase customer engagement and retention. Our specialties are in UX\/UI Design, product strategy, and full-stack development.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emergeagency.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.emergeagency.com\/#\/schema\/person\/f62fc7e4ff555922239bd0e19794c2c1","name":"Emerge","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emergeagency.com\/#\/schema\/person\/image\/","url":"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/01\/Ei_logo-1-96x96.jpg","contentUrl":"https:\/\/www.emergeagency.com\/wp-content\/uploads\/2019\/01\/Ei_logo-1-96x96.jpg","caption":"Emerge"},"url":"https:\/\/www.emergeagency.com\/author\/emerge\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/posts\/921"}],"collection":[{"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/comments?post=921"}],"version-history":[{"count":2,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/posts\/921\/revisions"}],"predecessor-version":[{"id":3361,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/posts\/921\/revisions\/3361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/media\/3359"}],"wp:attachment":[{"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/media?parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/categories?post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/tags?post=921"},{"taxonomy":"message_area_of_focus","embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/message_area_of_focus?post=921"},{"taxonomy":"buy_cycle","embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/buy_cycle?post=921"},{"taxonomy":"target_audience","embeddable":true,"href":"https:\/\/www.emergeagency.com\/wp-json\/wp\/v2\/target_audience?post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}